Apple iPhone Xs and Xs Max: Specs, Price, Release Date

The rumors were true.

Apple’s newest iPhones are the iPhone Xs and the unfortunately named iPhone Xs Max, named so for their internal upgrades and new sizing, rather than radical redesigns. The new iPhone Xs looks similar to last year’s iPhone X. It has a 5.8-inch OLED display, the same edge-to-edge screen, the same notch at the top. It does come in a gold finish, which is new for this phone body, and Apple says the phone is built with a newly-formulated, stronger glass. Also, its waterproofing and dust-proofing have been improved.

Animation by Apple



The iPhone Xs Max is the Xs’s new larger sibling. The Xs Max essentially the same sized phone as the iPhone 8 Plus (which feels ginormous compared to the iPhone X), but it has a 6.5-inch OLED display. Like the iPhone XS, it comes in a gold finish, is built with strengthened glass, is more waterproof, and supports FaceID and 3D Touch.

The iPhone Xs starts at $999—the same as last year’s iPhone X—and the larger iPhone Xs Max starts at $1,099. Both phones go on sale this Friday, September 14 and become available on Friday, September 21.

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These phones weren’t the only ones announced today. Apple also showed off a lower-priced $749 version called the iPhone Xr that will become available in October. You can read more about that in a separate article. For now, let’s talk Xs and Xs Max.

Turn the Dial

This year’s high-end phones can be described as evolutionary, not revolutionary. Apple emphasized the handsets’ display technology and processing power as a way to differentiate this year’s phone models from last year’s. Both phones support Apple’s True Tone display, and support Dolby Vision and HDR10. Their displays aren’t just Retina displays; they’re super Retina, Apple says—the same screens found on last year’s iPhone X.

As you might have guessed, the new iPhones also have a new chip. It’s called the A12 Bionic, an update from last year’s A11 Bionic. It’s a 7-nanometer chip and, according to Apple, is capable of a whopping 5 trillion operations per second. It has a 6-core CPU, 4-core GPU, and an 8-core dedicated machine learning engine. Apple trotted out a series of game developers at its hardware event in Cupertino, California today to demonstrate how these new phones can handle heavy gaming loads.

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