Have We Reached Peak Big?

Big Data. Big Tech. Big Science. Big Medicine. Big Money Billionaires. Right now, it seems to be all big all the time with more bigness on the way. In fact, it’s arguable we’ve reached the era of “Peak Big”—and people are tired of just how gargantuan everything has become. Consider just a small slice of the ample evidence.

Airbus recently announced it was stopping production of the A380, its mammoth jumbo jet. With the exception of a few niche long-haul routes, the plane was just too big to succeed. It required an enormous logistics operation and lacked the flexibility airlines need to compete in the modern world.

Last month, New York residents rejected Big Tech with such fervor that Amazon backed out of its plan to locate a new headquarters in Queens. Meanwhile, Amazon’s $0 corporate income tax bill was revealed amid increasing calls for halting jobs-related political bidding wars and corporate welfare.

People are talking openly about banning billionaires and putting higher marginal tax rates on the super wealthy. There was the rollout of Howard Schultz as an independent presidential candidate, which went approximately as well as the rollout of New Coke. And when tech titan Michael Dell rhetorically asked a crowd at Davos what country had ever succeeded with a 70 percent tax bracket and a historian pointed out that the United States did during the 1950s, resulting in high growth, the entire exchange went viral.

More about the author
click site
navigate to this website
my review here
get redirected here
useful reference
this page
Get More Info
see here
this website
great post to read
my company
imp source
click to read more
find more info
see it here
a fantastic read
find this
read this article
click here now
browse this site
check here
original site
my response
pop over to these guys
my site
dig this
i thought about this
check this link right here now
his explanation
why not try these out
more info here
official site
look at this site
check it out
click for more info
check these guys out
view publisher site
Get More Information
you can try this out
see this
learn this here now
why not find out more
navigate to these guys
see this here
check my site
additional hints
look at this web-site
their explanation
find more
Read More Here
Visit Website
hop over to this website

On the Big Medicine front, huge corporate electronic health records are hated by practitioners, and there are fundamental concerns about their accuracy. There is also evidence that the corporatization of medicine is stifling both patient care and innovation. As Big Pharma gets bigger, its capacity for innovation keeps managing to shrink. (This decline in innovation has been called Eroom’s law, a reverse homage to Moore’s law, which describes the exponential rise of computing power.) A recent study on the issue of big vs. small science has shown that disruptive innovation is more likely to come from small science. My colleague Nigel Paneth and I have presented evidence that the massive investment in Big Science genomics has had essentially no measurable impact on human health.

And then there are Big Weapons and Big War. For centuries, guerilla fighters have adopted so-called asymmetric tactics and repeatedly frustrated, slowed, and even defeated the biggest armies who are outfitted with the most cutting-edge weapons. A recent example came during the early 2000s: Retired Marine Corps general Paul Van Riper showed that a swarm of small boats can disable a high-tech aircraft carrier, a low-tech workaround that could take down modern networked warfare. In the 1960s, efforts by Robert McNamara to conduct the Vietnam War using an early version of big data failed. As the US struggles to extricate itself from our “longest war,” it bears asking, why are the limits of Big Weapons and Big War repeatedly missed?

In each of the examples above, going “Big” results either in underperformance or it comes under political or regulatory threat. That is a long way from the death of Big, but there are already hints as to how it could end.

Leave a Reply

Your email address will not be published.