The Story of Apple, in Two Iconic Buildings

WIRED ICON

Infinite Loop, Apple’s former headquarters

NOMINEE

The Ring, Apple employees’ new home base


In the spring of 1993, employees of Apple Computer began moving into a new campus in Cupertino, Cali­fornia. It had six buildings set around an oval street, which was named, in a wry bit of geek humor, Infinite Loop. It was there, from a fourth-floor office in 1 Infinite Loop, that Steve Jobs would conjure into being the iPod, the iPhone, the iPad, and generations of Macs. Last year, under CEO Tim Cook, the company moved to a new campus costing a reported $5 billion and anchored by a loop of its own: a vast, glass-walled building in Apple’s famously spare aesthetic that looks like an alien mother­ship. The campus is called Apple Park, but everyone knows it as the Ring.


Apple CEO Tim Cook …

… on Infinite Loop: “I would not have moved into Steve’s office. I locked it up. It didn’t feel right to change that office at all. You can still feel him in there. Some people go to the grave site to think about and reflect on someone; I go to the office. Not frequently. It may sound bizarre, but it’s true.”

… on the Ring: “You see the plans and it looks like it’s a spaceship. But the most important thing is what it really means for Apple and how it changes the way people work, and how it is a part of the daily inspiration that gets you to do your absolute best. This is the home for Apple for a century.”

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This article appears in the October issue. Subscribe now.

MORE FROM [email protected]: 1993-1998

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